Entertaining Promotions will immediately Boost your beverage sales if planned and executed properly.Promotions are used to excite and entertain your target audience so you can make them want to purchase your beverage.
The ultimate goal of your promotion is to attract attention to your beverage brand and get consumers to try it and purchase it.
There are multiple types of promotions you can do, it just determines what your promotional objectives are.
The three basic promotional objectives are:
• Informing your targeted consumer about your beverage
• Persuading your targeted consumer to try and purchase your beverage
• Reminding your consumer why they love your beverage
On-Premise Bar Promotions
If you want to Boost your beverage sales in an On-Premise account, you can use promotional models to entertain the crowd while you are running a drink special.
All promotions must be entertaining and captivating in order to be effective.
Promotions cannot come off as a hard sell but a time to entertain and pleasure your targeted audience. After you have entertained your audience, then you will want to sneak in your offer as they are having a great time.
Let entertainment value and good feelings take center stage.
Spread your Brands image in a way that seems spontaneous, not hard or calculated.
Bring pleasure by creating a positive atmosphere around your brand and induce a warm and relaxed feeling.
You want your brand to represent pleasure. Create an atmosphere around pleasure.
Use attractive promotional models to linger in your targeted consumers mind. You are creating a lifestyle that your consumer craves and desires. Your promotions must put consumers in a great mood and not irritate them.
Off Premise Retail Promotions
All the same rules apply when doing a promotion in an off premise account as far as entertaining the customers.
You can do a variety of promotions in an off-premise account such as taste sampling, offering coupons, contest and product giveaways.
If you are doing a promotion in an account your objective should be to immediately get the consumer to purchase your product while they are in the account.
If you are using promotional models to get consumer to try your beverage, the goal for the girls are to educate them and have them purchase some product to take home.
Special Event Promotions
If you are promoting your beverage at a special event there are a variety of promotions you can do.
The promotions you conduct should have the goal of selling product if you have product on hand such as at a football game or concert.
If you are trying to build brand awareness and not trying to sell product directly to the consumer then you could have a team of girls sample your beverage or they could just walk around and hand out promotional items.
Whatever the event is, you want promotional models to interact with your targeted consumers and entertain them and spread your brands message.
The ultimate goal of your promotion is to attract attention to your beverage brand and get consumers to try it and purchase it.
There are multiple types of promotions you can do, it just determines what your promotional objectives are.
The three basic promotional objectives are:
• Informing your targeted consumer about your beverage
• Persuading your targeted consumer to try and purchase your beverage
• Reminding your consumer why they love your beverage
On-Premise Bar Promotions
If you want to Boost your beverage sales in an On-Premise account, you can use promotional models to entertain the crowd while you are running a drink special.
All promotions must be entertaining and captivating in order to be effective.
Promotions cannot come off as a hard sell but a time to entertain and pleasure your targeted audience. After you have entertained your audience, then you will want to sneak in your offer as they are having a great time.
Let entertainment value and good feelings take center stage.
Spread your Brands image in a way that seems spontaneous, not hard or calculated.
Bring pleasure by creating a positive atmosphere around your brand and induce a warm and relaxed feeling.
You want your brand to represent pleasure. Create an atmosphere around pleasure.
Use attractive promotional models to linger in your targeted consumers mind. You are creating a lifestyle that your consumer craves and desires. Your promotions must put consumers in a great mood and not irritate them.
Off Premise Retail Promotions
All the same rules apply when doing a promotion in an off premise account as far as entertaining the customers.
You can do a variety of promotions in an off-premise account such as taste sampling, offering coupons, contest and product giveaways.
If you are doing a promotion in an account your objective should be to immediately get the consumer to purchase your product while they are in the account.
If you are using promotional models to get consumer to try your beverage, the goal for the girls are to educate them and have them purchase some product to take home.
Special Event Promotions
If you are promoting your beverage at a special event there are a variety of promotions you can do.
The promotions you conduct should have the goal of selling product if you have product on hand such as at a football game or concert.
If you are trying to build brand awareness and not trying to sell product directly to the consumer then you could have a team of girls sample your beverage or they could just walk around and hand out promotional items.
Whatever the event is, you want promotional models to interact with your targeted consumers and entertain them and spread your brands message.
